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National Repository of Grey Literature 3 records found  Search took 0.01 seconds. 
Development of strategie partnership as a part of culture in Kindergartens
 Čubrová, Jana ; Horázná, Marie (advisor) ; Voda, Jan (referee)
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Marketing activities in selected secondary schools as a tool for successful student recruitment
 LAPŠANSKÁ, Lenka
This bachelor thesis deals with marketing activities that secondary schools realize in order to be successful in recruitment of pupils into the first years of studies. The work outlines that current competition among schools together with low birth rate seem to want schools to look for different ways of promotion which far exceed basic activities of Open Doors days, recruitment activities in the ninth year at elementary schools or presentation of schools at school fairs. These traditional elements of pupil recruitment could be at present too little to rely on. The aim of the bachelor thesis is to analyse and evaluate marketing activities of selected secondary schools, especially in relation to their future applicants. The theoretical part of the thesis contains an introduction to marketing issues and defines basic concepts of school promotion and strategy. It further illuminates individual marketing activities that are effective for school to practise and one part is also devoted to the field of pupil recruitment. The main and crucial part of the thesis is a research that analyses the individual marketing activities used by selected schools in order to address prospective applicants for study. The quantitative research uses a questionnaire survey technique. Results of the quantitative research data (from 97 respondents from secondary schools in the South Bohemian Region and three neighbouring regions) are leading up to the analysis, on the basis of which recommendations for improving the marketing behaviour of secondary schools are proposed.
Detailed record
Development of strategie partnership as a part of culture in Kindergartens
 Čubrová, Jana ; Horázná, Marie (advisor) ; Voda, Jan (referee)
Detailed record

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